TheWalletXbrand
A gold b on black, a calm voice and a handful of rules that keep everything we make looking and sounding like us. Use our logo freely to point people to bWalletX. Please keep it as it is.
01 · THE IDEAb is for Bitcoin.
The b is Bitcoin, made personal: your money, your keys, your name. Everything we make should feel calm and in control, never noisy or speculative.
02 · LOGOThe gold b.
Our logo is the letter b alone, drawn from two simple shapes: a stem with a 45° flag cut across the top, and a round bowl. There is no X in the mark; the X lives in the name.
- The stem is 18 units wide, cut at 45° across the top: the bCorp flag.
- The bowl is a circle (radius 33) with a round counter (radius 15).
- They meet cleanly. The stem ends exactly where the bowl’s edge is upright, so the left side runs in one unbroken line.
- The gold runs top to bottom across the whole letter: #FFE58A, #FFD24D, #C98F00.
16 px min24 px34 px header80 pxClear space: keep at least x clear all round, where x is the width of the counter (the hole). Minimum size: 16 px tall on screen, 6 mm in print.
03 · VERSIONSUse the right one.
Gold on black is the logo. Use the others only when gold can’t work.
04 · NAMEbWalletX.
Small b, capital W, capital X. The X is gold when we can show colour. In a headline, the logo can stand in for the b.
bWalletX
bWalletX
WalletX
The app in the App Store and Google Play is called bWallet: the same wallet without the exchange features. Everywhere else it’s bWalletX.
05 · MISUSEPlease don’t.
X06 · COLOURGold on black.
Black is the ground, gold is the light. Warm white for reading. Deep blues and teal for campaigns, used sparingly.
RGB 245 184 0
RGB 255 210 77
RGB 201 143 0
How much of each
Gold is an accent and a light, never a large flat area. Empty avatars, banners and cards use gold art, never grey placeholders.
Pairs that work
07 · TYPESpace Grotesk and IBM Plex.
Space Grotesk for headlines, bold and tight. IBM Plex Sans for reading. IBM Plex Mono for codes and numbers that need to line up. All three are free on Google Fonts.
is for business08 · VOICECalm, plain, warm.
We talk like a good friend who happens to understand money. Short sentences, everyday words, and only what works today.
| Say | Not |
|---|---|
| Get paid in seconds. | Revolutionary instant settlement layer. |
| Your keys stay with you. | Non-custodial self-sovereign architecture. |
| Stakeholders in the network. | Shareholders in us. Investors. Returns. |
| Tickets, access, rooms. | “Tokens” and “holding” in campaign copy. |
| It works today on Android and the web. | Coming soon! Huge things ahead! |
| 3 PNEEs. | 3 PNEES. 3 Pnees. |
09 · IMAGERYDrawn, warm, iPhone-first.
Drawn and animated scenes first. Photos briefly and in the background. Pictures fill the phone screen edge to edge, with no decorative frames. Every page gets its own share image.
10 · MOTION AND SOUNDSlow, smooth, golden.
calmScenes crossfade, never cut. Photos zoom slowly. The logo glows gently. Everything respects reduced-motion settings. Music is by VexVoid: calm and steady, never hectic, credited on the page, and it only plays after a tap.
11 · BUTTONS AND LABELSOne gold button per screen.
The main action is the gold pill; everything else is quieter. Sign-in buttons for your own site are in the brand kit.
12 · FAMILYTwo brands.
The wallet: web, Chrome, Android and iPhone. In the app stores it’s bWallet.
Chat, Spaces and the feed, at bchatx.com.
Everything else is a bApp inside the wallet, named with a small b and a plain word: bMail, bTrust, bShares, bMint. An X on the end means an exchange: bMusicX is a music exchange.
13 · YOUR BRANDYour brand, on Bitcoin.
We also work on other companies’ brands. Your community can have its own wallet edition and theme, or a business agent that takes payment in chat. It carries your name, your colours and your voice, not ours. Our name appears only if you choose to add a small “Part of bWalletX” credit.
14 · PRESSWriting about us?
ABOUT bWALLETX
bWalletX is a Bitcoin wallet for everyday life. People hold their own keys, pay and get paid in seconds, set money aside in pots, chat, and sign in to websites with their wallet. It runs on the web, as a Chrome extension and on Android. bWalletX is made in London by The Bitcoin Corporation Ltd.
The kit has every logo version (SVG and PNG), the app icon, the round mark and the sign-in buttons.
THE FULL GUIDEEvery rule, dated.
The complete rules for logo, colour, type, voice, imagery, motion, music, campaign pages, share images and names. It grows as we decide things, and every change is dated.
bWalletX is made by The Bitcoin Corporation Ltd. Brand questions: support@bwalletx.com